AirAsia Offline and online campaign at Car Free Day, Jakarta
Imagine this: You’re out for a casual jog on a typical Car Free Day, enjoying the weekend vibe. Suddenly, a group of AirAsia cabin crew, dressed to impress, casually crosses your path. Surprised? Curious? That’s the magic we create.
For AirAsia’s Free Seat Campaign, we didn’t just dream big – we brought those wild ideas to life. And guess what? The activation caught fire, going viral across social media, sparking conversations everywhere.