Challenge: How do we make the Mazda booth stand out and steal the spotlight at a crowded automotive event?

Solution: We crafted a bold communication strategy by bringing in Patricia Gouw—Indonesia’s trendsetting celebrity and style icon. Her presence not only elevated the booth but also positioned Mazda as a symbol of modern lifestyle and sophistication. Featuring her as a talk show guest drew the crowd in, while media coverage amplified the buzz across major portals, making Mazda the talk of the event.